Who are we talking to?

design professionals/design students -- encourage professional practice and promote design excellence ex. through awards, recognition of outstanding contributions, exhibitions; establish benchmark standards; organise talks, forum, and workshops to advance knowledge and creative skills.
clients/users -- to improve the utilisation and management of design ex. organise talks and forums; provide case studies of business success through effective graphic design; encourage development of strong local brands.
public/other professions -- create awareness of the value of graphic design and its profession eg. through exhibitions and articles on design.
educators/advocators -- provide industry expectations and current trends eg. setting up a Task Force on Education-Industry Relations.
suppliers/industry partners -- partnering for mutual benefit and gain through joint projects and promotion.
government authority -- consultative role in commerce, environment and society; helping to prepare for a knowledge-based economy.
global audience -- Asian gateway to and from the world eg. promotion of Malaysian talents in international design events.